By Eva & Urban, Founders

In December 2025, we flew to Korea to do something we'd never done before: create our own fragrance from scratch.

It's called Lost Moments, and it'll be out sometime toward the end of 2026.

We wanted this one to feel different from anything else we've made. Not just another scent that smells nice. A scent that means something.

Lost Moments is built around a simple, kind of hard truth: everything good never lasts. The best moments in life are the ones that pass the fastest. You don't always know you're in one until it's already gone. That's a sad thought, but it's also a hopeful one, because it means those moments happened at all.

That's the feeling we were chasing. Sad, but hopeful.

The scent itself is lime up front, with a tiny bit of fig underneath, and a cologne base that keeps the whole thing feeling clean and a little icy. Cold, but not cold in a distant way. Cold in the way a memory feels when you look back on it and it doesn't quite feel real anymore.

We're still a long way from launch, but we wanted to share this now. Making Lost Moments changed how we think about what a scent can do. It's not just there to smell good. It's there to remind you what happened, and how it made you feel.

When we got home, we made a piece of artwork to go with it. Three ladybugs on a dandelion, caught right as the wind sweeps them away. That's the whole idea of Lost Moments in one image. Something small, something beautiful, and something you can't hold onto for long.

More updates soon.