By Eva & Urban, Founders

This one goes back further than most people would guess. All the way to 2020, when we started our first fragrance company, a small aesthetic candle brand called Amuse.

Around that same time, we started traveling to Santorini, Greece. First in 2021, then again in 2022 with a group of close friends. The villa we stayed at had the biggest fig tree either of us had ever seen, and it happened to be fig season. The figs were ripe, sweet, and that smell was just hanging in the air, mixed with the sun and the sea. It's hard to describe as anything other than godlike.

One morning, we woke up early and did a photoshoot around that tree, just for fun. That's the moment the obsession started. We didn't know it yet, but that smell had already planted itself in our heads.

Fig Me Hard is that memory, bottled. It's Santorini, it's fig season, it's the friends we spent that trip with. Honestly, it might be one of our favorite trips of all time, one we know we'll never forget.

That's the scent we set out to create: a playful summer that never ends, wrapped in sweet fig. And now it's here, in deodorant form.